Privacy policy

PRIVACY POLICY

Last updated: September 30, 2026

Lovely Story Boutique (“Lovely Story Boutique,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit lovelystoryboutique.com, make a purchase, create an account, subscribe to our communications, complete one of our forms, contact us, or otherwise interact with our services.

By using our website and services, you acknowledge the practices described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Lovely Story Boutique, we may collect personal information such as:

Name
Billing and shipping address
Email address
Telephone number
Birthday or date of birth, when voluntarily provided
Order and purchase information
Payment and transaction information
Customer account information
Communications with our customer service team
Marketing preferences
Information you voluntarily provide through forms
Device and browser information
IP address
Approximate location information
Website activity and interactions
Cookie and similar technology information

Payment information may be processed by Shopify and/or our payment service providers. We do not necessarily receive or store complete payment card details ourselves.

HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

Directly from you when you place an order, create an account, complete a form, subscribe to marketing communications, or contact us;
Automatically when you browse or interact with our website through cookies and similar technologies;
From Shopify and other service providers that help us operate our business;
From advertising, analytics, social media, and marketing platforms where permitted by applicable law.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

Process and fulfill your orders;
Process payments and transactions;
Arrange shipping and delivery;
Provide order confirmations and updates;
Manage returns, exchanges, and store credits;
Provide customer service;
Maintain customer accounts;
Detect, investigate, and help prevent fraud or unauthorized transactions;
Improve our website, products, services, and customer experience;
Understand how customers interact with our website;
Personalize your shopping experience;
Provide birthday-related communications, offers, or promotions when you voluntarily provide your birthday and where permitted by applicable law;
Send marketing communications when permitted by applicable law and according to your preferences;
Measure and improve advertising and marketing performance;
Comply with legal, tax, accounting, regulatory, and security requirements;
Protect the rights, property, and safety of Lovely Story Boutique, our customers, and others.

MARKETING COMMUNICATIONS

If you subscribe to our email, SMS, or other marketing communications, we may use the information you provide to send you information about new arrivals, promotions, special offers, events, and other Lovely Story Boutique news.

If you voluntarily provide your birthday or date of birth, we may also use this information to personalize your experience and send birthday-related offers or communications, where permitted by applicable law.

Providing your birthday is optional and is not required to make a purchase from Lovely Story Boutique.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing messages.

Where applicable, you may also withdraw your consent to other forms of marketing communication using the instructions provided in the relevant message.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, or messages regarding an existing purchase.

COOKIES & SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to operate the website, remember preferences, understand website usage, improve performance, provide certain functionality, and support analytics and advertising.

These technologies may collect information about your browser, device, IP address, website interactions, pages viewed, products viewed, referring pages, and other browsing activity.

Some cookies are necessary for the operation of our online store, while others may be used for analytics, personalization, marketing, or advertising.

Where required by applicable law, we will request your consent before using certain non-essential cookies.

You can manage cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website.

Disabling certain cookies may affect the functionality or performance of some parts of our website.

ANALYTICS & ADVERTISING

We may use analytics, advertising, and marketing technologies to understand how customers use our website and to measure or improve our marketing campaigns.

Depending on the services enabled on our website, these providers may use cookies or similar technologies to collect information about your interactions with our website and advertisements.

You may be able to control certain advertising and tracking preferences through your browser, device settings, our website privacy controls, or the applicable advertising platform.

HOW WE SHARE PERSONAL INFORMATION

We may share personal information with third parties when reasonably necessary to operate our business and provide our services.

These may include:

Shopify;
Payment processors;
Shipping and delivery providers;
Order fulfillment providers;
Website hosting and technology providers;
Analytics providers;
Marketing and advertising providers;
Customer service providers;
Fraud prevention and security providers;
Professional advisers such as accountants, lawyers, or consultants;
Government authorities or law enforcement when required by law.

We may also disclose information when necessary to comply with applicable laws, respond to lawful requests, enforce our agreements, investigate fraud or security concerns, or protect our legal rights.

SHOPIFY

Our online store is powered by Shopify.

Shopify processes certain personal information on our behalf and may also process information in accordance with its own privacy practices.

For more information about how Shopify handles personal information, please refer to Shopify’s privacy information available through Shopify’s official website.

INTERNATIONAL DATA TRANSFERS

Lovely Story Boutique is based in Canada.

Some of the service providers we use may process or store personal information outside your province, territory, or country, including in the United States or other jurisdictions.

As a result, your personal information may be subject to the laws of the jurisdiction in which it is processed or stored.

Where required, we take reasonable steps to ensure that personal information transferred internationally receives appropriate protection.

DATA RETENTION

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal, tax, accounting, and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements.

DATA SECURITY

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable law, you may have rights regarding your personal information, including the right to:

Request access to personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of certain personal information;
Withdraw consent where processing is based on consent;
Object to or restrict certain processing;
Request information regarding how your personal information is used or disclosed;
Request portability of certain information where applicable;
Opt out of certain marketing communications.

Some rights may be subject to legal exceptions or limitations.

To submit a privacy request, please contact us using the information provided below. We may need to verify your identity before completing certain requests.

CHILDREN'S PRIVACY

Our website and services are intended for a general audience and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided us with personal information improperly, please contact us so that we can review the matter.

THIRD-PARTY LINKS

Our website may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, services, or legal and regulatory requirements.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.